Admissions enquiry at 9pm gets a call back at 9:01pm. NOVA explains the curriculum, the fee structure, and the next intake — in English, Arabic, or Hindi — then books the parent in for a campus visit.
Day-0 transparency: these are target benchmarks
we measure against in pilot, not published customer results. Real
numbers replace these when our first education pilot completes.
+50% visits
Pilot target lift in campus visits
60sec
Enquiry-to-call latency target
24/7
Coverage incl. weekends + holidays
Hear it in action
Sample call recording.
Audio · education use-case
Sample recording attaching post-pilot. Reach out for a live demo on the line —
ceo@novalabs.ae.
Inside the playbook
How NOVA actually handles a education call.
NOVA"Hello, this is Noor calling from {school}. I'm an AI assistant — calling about the admissions enquiry you submitted for your daughter. Is now OK? Call may be recorded."
LEAD"Yes, hi."
NOVA"Thank you. Just to confirm — you're looking at Year 4 for the September 2026 intake?"
LEAD"Yes, correct."
NOVA"Our Year 4 tuition is AED 62,000 annually, including the curriculum materials but excluding bus and lunch. Would you like to come in for a campus tour — we have slots Tuesday at 10am or Thursday at 2pm?"
LEAD"Thursday 2pm please."
NOVA"Booked. Our admissions lead Sarah will meet you at the main reception. You'll get a confirmation email and a WhatsApp reminder Wednesday afternoon."