NOVA Labs ("NOVA", "we", "us") provides an AI voice agent platform that places automated sales qualification calls to phone numbers submitted by our customers ("you", "Customer"). The platform includes the web dashboard at novalabs.ae, the underlying APIs, and the email summaries we send after calls complete.
You may use NOVA only for lawful outbound sales, customer research, and lead qualification calls where you have a genuine business relationship with or consent from the called party. You may not use NOVA to:
You are responsible for ensuring every phone number you submit is one you are legally permitted to call under the rules of the called party's jurisdiction.
When NOVA answers or places a call, the agent identifies itself as calling on your behalf. You are responsible for ensuring you have collected any consent required by the called party's local law before submitting their number to us. NOVA logs the fact of consent at submission time but is not a substitute for your own compliance program.
Paid plans are billed in advance in the currency shown at checkout. Minutes and features are consumed as you place calls. Unused minutes expire at the end of each billing period unless your plan states otherwise. Pricing may change with thirty (30) days' notice, and changes apply to renewals only.
If a call fails to connect through no fault of yours (SIP trunk outage, LiveKit Cloud outage, upstream provider error) the minutes are credited back to your account automatically. Refund requests for other reasons are reviewed on a case-by-case basis within fourteen (14) days of the charge; contact ceo@novalabs.ae.
NOVA is a lead qualification tool, not a guaranteed sales outcome. We do not warrant that any specific call will result in a meeting booked, lead qualified, or deal closed. Conversion outcomes depend on your product, the quality of your lead list, market conditions, and the called party — none of which we control.
We target high availability but do not promise uninterrupted service. Planned maintenance is announced in advance where possible. Unplanned outages are tracked and credited per §5 where applicable.
To the maximum extent permitted by law, NOVA's total liability for any claim arising out of or related to the service in a given billing period is limited to the fees you paid to NOVA in that period. NOVA is not liable for indirect, incidental, consequential, or punitive damages, including lost profits, lost leads, or reputational harm.
You retain ownership of your product descriptions, pitch scripts, lead data, and recordings. You grant NOVA a limited licence to process that content only to operate the service on your behalf. NOVA retains ownership of the platform, models, prompts, and infrastructure.
You may cancel your subscription at any time from your dashboard. We may suspend or terminate your account if you materially breach these terms (most commonly: using NOVA to call numbers you have no lawful basis to contact). Termination does not refund prepaid minutes except where §5 applies.
We may update these terms. Material changes will be notified by email and published here with an updated date. Continued use of the service after a change is notified is acceptance of the revised terms.
These terms are governed by the laws of the United Arab Emirates. Any dispute that cannot be resolved informally shall be resolved in the courts of Dubai, UAE. Nothing in these terms waives your mandatory statutory rights in your country of residence.
Questions about these terms: ceo@novalabs.ae.