{
  "name": "NOVA Beauty Playbook",
  "vertical": "Beauty",
  "slug": "beauty",
  "version": "0.1.0",
  "last_updated": "2026-05-14",
  "source": "https://novalabs.ae/verticals/beauty",
  "call_outcome": "book_meeting",
  "opening": "Hi — this is Yasmin from {salon}, I'm an AI assistant calling to confirm your appointment tomorrow at 3pm with Marina for highlights. Call may be recorded — can I confirm you're still good?",
  "qualification_questions": [
    "Hi — this is Yasmin from {salon}, I'm an AI assistant calling to confirm your appointment tomorrow at 3pm with Marina for highlights. Call may be recorded — can I confirm you're still good?",
    "Perfect. Quick reminder — colour and cut takes about three hours. Would you like me to add a deep-conditioning treatment for AED 90 while you're in?"
  ],
  "sample_dialogue": [
    {
      "role": "nova",
      "text": "Hi — this is Yasmin from {salon}, I'm an AI assistant calling to confirm your appointment tomorrow at 3pm with Marina for highlights. Call may be recorded — can I confirm you're still good?"
    },
    {
      "role": "lead",
      "text": "Yes, I'll be there."
    },
    {
      "role": "nova",
      "text": "Perfect. Quick reminder — colour and cut takes about three hours. Would you like me to add a deep-conditioning treatment for AED 90 while you're in?"
    },
    {
      "role": "lead",
      "text": "Sure, why not."
    },
    {
      "role": "nova",
      "text": "Lovely. Your total tomorrow will be AED 540. You'll get a WhatsApp reminder two hours before — see you at 3."
    }
  ],
  "objection_library": [
    {
      "objection": "Price is too high.",
      "handle": "Acknowledge → reframe to outcome → quantify ROI in beauty-relevant terms."
    },
    {
      "objection": "Not the right time.",
      "handle": "Anchor to a specific near-term trigger event, propose a low-commitment next step (15-min discovery, not a demo)."
    },
    {
      "objection": "Send me an email instead.",
      "handle": "Agree, but pre-book a 10-min follow-up call to walk through the email — calendar slot live on the call."
    },
    {
      "objection": "I need to talk to someone else first.",
      "handle": "Offer to loop the other stakeholder into the same call — share a calendar slot that suits both."
    }
  ],
  "target_outcomes": [
    {
      "label": "Target reduction with 24h confirms",
      "value": "-60% <small>no-shows</small>"
    },
    {
      "label": "Cancel-to-rebook target window",
      "value": "5min<small> fill</small>"
    },
    {
      "label": "Lapsed-client win-back target",
      "value": "+25%<small> rebook</small>"
    }
  ],
  "note": "Outcomes listed are TARGET benchmarks, not published customer results. Real metrics replace these post-pilot."
}