{
  "name": "NOVA B2B SaaS Playbook",
  "vertical": "B2B SaaS",
  "slug": "b2b-saas",
  "version": "0.1.0",
  "last_updated": "2026-05-14",
  "source": "https://novalabs.ae/verticals/b2b-saas",
  "call_outcome": "book_meeting",
  "opening": "Hi, this is Maya, an AI assistant calling from {company}, about the demo request you submitted twenty minutes ago. Is now still OK? Call may be recorded.",
  "qualification_questions": [
    "Hi, this is Maya, an AI assistant calling from {company}, about the demo request you submitted twenty minutes ago. Is now still OK? Call may be recorded.",
    "Thanks. Just to set context — are you evaluating for yourself, or is there a team you'd be rolling this out to?",
    "Got it. And what's the painpoint that brought you in — are you replacing an existing tool, or is this net-new?",
    "Understood. One more — what's the timeline? Are you looking to switch in the next 30 days, this quarter, or longer?",
    "Perfect — that's exactly the timeline our team works best in. I'm booking a 30-min discovery call with our AE Omar — does Thursday 3pm UAE time work?"
  ],
  "sample_dialogue": [
    {
      "role": "nova",
      "text": "Hi, this is Maya, an AI assistant calling from {company}, about the demo request you submitted twenty minutes ago. Is now still OK? Call may be recorded."
    },
    {
      "role": "lead",
      "text": "Yes, go ahead."
    },
    {
      "role": "nova",
      "text": "Thanks. Just to set context — are you evaluating for yourself, or is there a team you'd be rolling this out to?"
    },
    {
      "role": "lead",
      "text": "Team of about 30."
    },
    {
      "role": "nova",
      "text": "Got it. And what's the painpoint that brought you in — are you replacing an existing tool, or is this net-new?"
    },
    {
      "role": "lead",
      "text": "Replacing Salesforce — too heavy for our team."
    },
    {
      "role": "nova",
      "text": "Understood. One more — what's the timeline? Are you looking to switch in the next 30 days, this quarter, or longer?"
    },
    {
      "role": "lead",
      "text": "Next quarter."
    },
    {
      "role": "nova",
      "text": "Perfect — that's exactly the timeline our team works best in. I'm booking a 30-min discovery call with our AE Omar — does Thursday 3pm UAE time work?"
    },
    {
      "role": "lead",
      "text": "Yes."
    },
    {
      "role": "nova",
      "text": "Booked. You'll get a calendar invite and a one-page brief on what to bring to the call."
    }
  ],
  "objection_library": [
    {
      "objection": "Price is too high.",
      "handle": "Acknowledge → reframe to outcome → quantify ROI in B2B SaaS-relevant terms."
    },
    {
      "objection": "Not the right time.",
      "handle": "Anchor to a specific near-term trigger event, propose a low-commitment next step (15-min discovery, not a demo)."
    },
    {
      "objection": "Send me an email instead.",
      "handle": "Agree, but pre-book a 10-min follow-up call to walk through the email — calendar slot live on the call."
    },
    {
      "objection": "I need to talk to someone else first.",
      "handle": "Offer to loop the other stakeholder into the same call — share a calendar slot that suits both."
    }
  ],
  "target_outcomes": [
    {
      "label": "AE meetings → closes (target)",
      "value": "2×<small> close rate</small>"
    },
    {
      "label": "First-touch qualification call",
      "value": "7min<small></small>"
    },
    {
      "label": "Multi-region timezone coverage",
      "value": "24/7<small></small>"
    }
  ],
  "note": "Outcomes listed are TARGET benchmarks, not published customer results. Real metrics replace these post-pilot."
}