{
  "name": "NOVA Automotive Playbook",
  "vertical": "Automotive",
  "slug": "automotive",
  "version": "0.1.0",
  "last_updated": "2026-05-14",
  "source": "https://novalabs.ae/verticals/automotive",
  "call_outcome": "book_meeting",
  "opening": "Hi, this is Khalid from {dealership}, I'm an AI assistant — calling about your enquiry on the 2024 Land Cruiser. Is now an OK time? Call may be recorded.",
  "qualification_questions": [
    "Hi, this is Khalid from {dealership}, I'm an AI assistant — calling about your enquiry on the 2024 Land Cruiser. Is now an OK time? Call may be recorded.",
    "AED 285,000 for the GXR specification, or AED 305,000 for the VXR. Do you have a current vehicle you're looking to trade in?",
    "We do offer trade-ins — you'd need to bring it in for a valuation. Are you considering cash or finance for the new car?",
    "Perfect — we work with five UAE banks. Can I book you in for a test drive Saturday morning at 11am? Our finance lead Hassan will be there to run options after."
  ],
  "sample_dialogue": [
    {
      "role": "nova",
      "text": "Hi, this is Khalid from {dealership}, I'm an AI assistant — calling about your enquiry on the 2024 Land Cruiser. Is now an OK time? Call may be recorded."
    },
    {
      "role": "lead",
      "text": "Yes, what's the price?"
    },
    {
      "role": "nova",
      "text": "AED 285,000 for the GXR specification, or AED 305,000 for the VXR. Do you have a current vehicle you're looking to trade in?"
    },
    {
      "role": "lead",
      "text": "Yes, a 2020 Pajero."
    },
    {
      "role": "nova",
      "text": "We do offer trade-ins — you'd need to bring it in for a valuation. Are you considering cash or finance for the new car?"
    },
    {
      "role": "lead",
      "text": "Finance, probably."
    },
    {
      "role": "nova",
      "text": "Perfect — we work with five UAE banks. Can I book you in for a test drive Saturday morning at 11am? Our finance lead Hassan will be there to run options after."
    },
    {
      "role": "lead",
      "text": "Yes, 11am works."
    },
    {
      "role": "nova",
      "text": "Confirmed. WhatsApp reminder going out Friday afternoon — bring your Emirates ID and driving licence."
    }
  ],
  "objection_library": [
    {
      "objection": "Price is too high.",
      "handle": "Acknowledge → reframe to outcome → quantify ROI in automotive-relevant terms."
    },
    {
      "objection": "Not the right time.",
      "handle": "Anchor to a specific near-term trigger event, propose a low-commitment next step (15-min discovery, not a demo)."
    },
    {
      "objection": "Send me an email instead.",
      "handle": "Agree, but pre-book a 10-min follow-up call to walk through the email — calendar slot live on the call."
    },
    {
      "objection": "I need to talk to someone else first.",
      "handle": "Offer to loop the other stakeholder into the same call — share a calendar slot that suits both."
    }
  ],
  "target_outcomes": [
    {
      "label": "Lead-to-call target latency",
      "value": "<1min<small></small>"
    },
    {
      "label": "Test-drive booking lift target",
      "value": "+35%<small> drives</small>"
    },
    {
      "label": "Vs leads contacted >24h old",
      "value": "2×<small> close rate</small>"
    }
  ],
  "note": "Outcomes listed are TARGET benchmarks, not published customer results. Real metrics replace these post-pilot."
}